Ebook International Marketing: an Asia-Pacific Perspective, by Richard Fletcher, Heather Crawford
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International Marketing: an Asia-Pacific Perspective, by Richard Fletcher, Heather Crawford
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Written from a wholly Australasian perspective and covers issues unique to local marketers looking towards the Asia-Pacific region, the European Union, and beyond. Fletcher, University of Western Sydney; Crawford, University of NSW.
- Sales Rank: #5777771 in Books
- Published on: 2011
- Binding: Paperback
- 654 pages
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